Boston-based The Wilder Cos. and joint venture partner Principal Real Estate Investors recently purchased the Shops at Nod Brook in Avon.

The 100,000-square-foot shopping center went for $29 million.

The property, formerly known as Nod Brook Mall, currently houses anchor stores Marshalls and Michaels, as well as a variety of small shops and a recently opened Fresh Market. It is located on Route 44, along Avon’s main retail corridor.

Avon – along with neighbors Canton, Simsbury and West Hartford – has recently been a prime location for retail space, as the area’s current average household income is nearly $160,000.

“This is a thriving, well-located shopping center. The addition of The Fresh Market greatly enhanced the center’s draw and retailers are reporting better than ever traffic and sales,” David Mallen, Wilder’s principal, said in a statement. “With expansion possibilities enabling us to further augment the merchandise mix this acquisition will no doubt prove to be very successful.”