East Hartford-based Mortgage Markets CUSO LLC has added the Mortgage Coach platform to its services to help lenders educate borrowers about home loan performance over time, Mortgage Coach said in a statement.

Mortgage Markets CUSO, a credit union service organization providing mortgage lending services to credit unions, is a subsidiary of East Hartford-based Finex Credit Union. The CUSO’s mortgage lending services are used by more than 15 U.S. credit unions, the statement said, including Connecticut State Employees Credit Union and Nutmeg State Financial Credit Union.

“Mortgage Market CUSO strives to support credit unions with exceptional mortgage service backed by a best-in-class digital experience, and Mortgage Coach helps us deliver this in spades,” Mortgage Markets CUSO President Michael Ferraro said in the statement. “We look forward to helping our customers grow their mortgage lending divisions with personalized, high-touch technology.”

Mortgage Markets CUSO will use Mortgage Coach for marketing campaigns aimed at encouraging prospective borrowers to become customers. By integrating with Mortgage Market CUSO’s point of sale system, Mortgage Coach will automatically generate a “cost of waiting” loan presentation once a prospective borrower begins an online mortgage loan application, the statement said. The presentation will show how rising interest rates and home prices will increase the cost of purchasing a home six months in the future.

“Credit unions typically excel at offering warm service and competitive rates but are often challenged to keep pace with the digital service provided by large lenders,” Mortgage Coach President Joe Puthur said in the statement. “Our Cost of Waiting presentations help credit unions compete by showing members they are eager to help them with their mortgage, they care about their home financing outcome and they are ready to support the financing process with modern lending technology.”