Worried About Your Commission? Learn to Show Your Value
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
Buyers’ Agents’ Fate Is Sealed – If They Don’t Prove Their Value
This past week’s ruling in one of the two “bombshell” commission lawsuits and Anywhere Real Estate’s and RE/MAX’s earlier settlements in both cases together form a watershed moment that will ultimately force buyer agents to negotiate their commissions directly with the seller and/or their buyer.
Ways Agents Can Stop Paying for Leads
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
Common Real Estate Questions that ChatGPT Gets Very Wrong
Some in the real estate industry are arguing that AI answers to lead-qualifying and simple questions from buyers and sellers are a far more accurate, dependable and inexpensive than dedicated phone staff. Nothing could be further from the truth.
Is It Time to Stop Writing Buyer Love Letters?
A number of agents in recent months have become adamant that we should all stop our buyers from writing “love letters” to sellers because these letters often violate fair housing laws. They also advised listing agents to avoid presenting any of these letters to their sellers if they receive any from buyers. I disagree with both positions.
Strategies to Accurately Price Your New Listing
Top producers often can correctly price properties without even looking at the comparable sales. Nevertheless, knowing where the property will sell and where to price it to are two entirely different questions.
Ways to Generate Listings in a Low Inventory Market
With a hot spring market fast approaching and few new home listings in sight, many sellers’ agents are struggling to fill their pipelines with homes. Here are some tips that can help.
Hot Real Estate Trends for the New Normal
Amid the backdrop of the pandemic, tremendous disruption and the George Floyd protests, agents across America are getting their first look at what to expect in the “new normal.”
How to Survive Shifts in the Housing Market
The coronavirus pandemic has suddenly filled the housing market with uncertainty. Will hot areas bounce back? Or will everything slip into a slowdown?
Fair Housing Mistakes Are Rampant. Are You Getting It Right?
We all carry unconscious biases. We’re simply more comfortable around people who are like us. Unfortunately, this can find its way into our work lives in insidious ways.
Is Your Brokerage Ready for the Silver Tsunami?
Zillow last month released a report that predicts that over the next 20 years, 27.4 percent of the nation’s owner-occupied homes will come on the market as current owners die or otherwise vacate their homes. Are you prepared to capitalize on this growing trend?
Limit the Cost of the ‘Nibble’ in Negotiations
One of the costliest strategies during a negotiation is what is known as the “nibble.” Everyone knows that “nibbling” on a regular basis can result in a significant weight gain. Many buyers and sellers engage in the “nibble” as a negotiation strategy that can be extremely costly to the other party’s bottom line.
Think KW Is Not a Tech Company? Think Again
When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational – they were utterly wrong.
Who Really Pays the Commission?
The so-called “bombshell Moehrl lawsuit,” currently in litigation, is a frontal assault on how commissions are shared on MLSs that forces the industry to face this question head on.
Riding The Inspection Roller Coaster
The inspection process during any transaction can be a challenge. Nevertheless, nit-picky inspectors and buyers who believe they should be purchasing a perfect home are lending new meaning to the phrase, “You’ve got to be kidding.” If there was ever a reason for...
