Peter G. Helie
Rocky Hill-based Prudential Connecticut Realty and Manhattan real estate firm Douglas Elliman Realty, as well as Prudential affiliates in New Jersey, Westchester and the Hamptons, have combined marketing capabilities to create the New York Luxury Network, a targeted marketing effort designed to reach New York’s active luxury buyers.
The network will combine the strength of The New York Times, newyorktimes.com and the Prudential affiliate companies to provide a focused approach to marketing luxury properties in the tri-state area.
The Prudential companies in the tri-state area consist of more than 300 offices closing more than $17 billion in sales volume. Recently, the tri-state Prudential affiliates created a hyperlink among their Web sites to create the region’s ultimate guide to homes for sale. The network provides sellers unparalleled exposure to New York’s luxury buyers.
“This targeted and innovative approach to marketing luxury properties will dramatically enhance the exposure of fine homes, delivering information directly into the hands of prospective buyers,” said Peter G. Helie, president and chief operating officer of Prudential Connecticut Realty, in a prepared statement. “By combining forces with tri-state Prudential affiliates and drawing on the power of The New York Times, we will be able to provide incomparable access to New York’s active luxury buyers.”
The New York Luxury Network will use carefully targeted advertising in The New York Times through “Open House Weekend” ads each month; the Distinctive Homes section display ad, reaching more than 3.5 million readers in the tri-state area; The New York Times Homes book, an insert delivered to 90,000 homes in Fairfield, New Haven and Westchester Counties; and Fine Homes International Magazine, an insert into 25,000 home subscriptions of The New York Times covering the tri-state area. Prudential Connecticut Realty and its network partners also will market properties through newyorktimes.com’s Luxury Properties, Connecticut Magazine and Open House sections.
