Sovereign Bank has partnered with Liberty Mutual Insurance to sell its personal insurance products in bank branches in Connecticut and seven other states.

Liberty Mutual is appointing up to 200 Sovereign mortgage development officers to exclusively sell its auto, home, renters and personal liability policies in 721 Sovereign branches across Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island.

Additionally, any Sovereign customer could save on Liberty Mutual insurance. In addition to providing competitive rates, Liberty Mutual will support Sovereign customers with after-hours service, 24-hours claims assistance, and discounts for multiple policies.

"Home insurance, automobile insurance and personal liability insurance are vital for the protection of our customers’ assets," said Nuno Matos, head of retail business at Sovereign Bank. "Sovereign’s alliance with Liberty Mutual strengthens our commitment to all of our customers, by increasing the convenience of giving them quality insurance products from their bank."

"Our customers enjoy doing business with us the way they choose – whether in person, by phone or online, and this is yet another innovative way to bring insurance products to consumers in a convenient fashion," said Robert Maloney, Liberty Mutual senior vice president, Affinity Marketing. "We are pleased to be adding this relationship with Sovereign Bank, a highly respected banking brand that espouses the same values of customer service and personal responsibility."