Avon-based Norcom Mortgage has hired John Luddy as vice president of reverse lending.

Luddy brings over 30 years of mortgage origination experience and has most recently worked with reverse mortgage clients. Earlier in his career, he assisted families in buying their first home.

“I am very excited to have John Luddy join my team here at Norcom,” Greg Radding, vice president of retail lending, said in a statement. “His broad knowledge of the reverse mortgage product, professionalism and impeccable integrity, will further enhance our commitment to serve our reverse mortgage clients.”