Gilda Nogueira, president and CEO of East Cambridge Savings Bank, was this year’s Community Hero award winner.
The New England Financial Marketing Association (NEFMA) hosted the Best in Marketing Awards this year at Bentley University in Waltham, Massachusetts, where hundreds of bankers and agency partners gathered from all over the region.
Held on March 3, the awards dinner feted winners in a variety of categories, including social media campaigns, print ads, radio spots, television commercials and alternative marketing techniques.
Drawing from hundreds of submissions, the judges – Doug Gould, executive creative director at Boston University; Daisy Scott, an award-winning writer in commercial, educational and entertainment media; and Patricia Hambrick, The Hambrick Group, a 20-year global marketing veteran – considered not only the marketing materials, but also the impact they had.
Recognizing “individuals and companies who go the extra mile every day and have the courage and vision to go outside of the status quo,” the 2016 Best in Marketing Awards may have been one night, but the winners are financial marketing superstars all year long.
John Cournoyer, recipient of the Rising Star Award, was recognized for making rapid strides in his professional development at an early stage of his career.
Best in Show
First Place: Blue Hills Bank (Small Army)
Achievement Awards
Good Neighbor/Community Hero
First Place: East Cambridge Savings Bank (Gilda M. Nogueira)
Rising Star
First Place: Webster First (John Cournoyer)
Creative Assets
Contest
First Place: Jewett City Savings Bank (Sundin Associates)
Second Place: St. Mary’s Bank
Direct Mail
First Place: Navigant Credit Union (Duffy & Shanley)
Second Place: BayCoast Bank (Sean Tracey Associates)
Event
First Place: BankFive
Second Place: Needham Bank
Outdoor Advertising
First Place Tie: Norwood Bank (Stackpole)
First Place Tie: Harvard University Employees CU
Second Place: Navigant Credit Union (Duffy & Shanley)
Overall Brand Campaign
First Place: Reading Cooperative Bank
Second Place: Needham Bank
Print
First Place: Blue Hills Bank (Small Army)
Second Place: The Cooperative Bank of Cape Cod (HCC Marketing)
Public Relations:
First Place: East Cambridge Savings Bank (Davis Advertising)
Second Place: East Cambridge Savings Bank
Radio
First Place: Navigant Credit Union (Duffy & Shanley)
Second Place: BayCoast Bank (Sean Tracey Associates)
TV
First Place: BankFive
Second Place: Berkshire Bank
Digital
Digital Marketing
First Place: Liberty Bank (Cronin & Company)
Second Place: Blue Hills Bank (Small Army)
Digital Video
First Place: Florence Bank (Sean Tracey Associates)
Second Place: Charles River Bank (Sundin Associates)
eNewsletter
First Place: Connex Credit Union
Second Place: Radius Bank
Social Media
First Place: Machias Savings Bank
Second Place: State Street Global Advisors(EMI Strategic Marketing)
Website
First Place: Machias Savings Bank
Second Place: Metro Credit Union (Boston Interactive)
Integrated Marketing Campaign
First Place: Merrimack County Savings Bank (Creative Co-op LLC)
Second Place: St. Mary’s Bank
Overall Community Service
First Place: Blue Hills Bank
Second Place: The Cooperative Bank of Cape Cod
Pitched and Ditched
First Place: Bayonne Community Bank (BCB) (Image 4)
Second Place: HarborOne Bank
