Glastonbury-based fintech Payrailz has announced a marketing partnership with MEMBERS Development Co. (MDC), a research and development-focused credit union service organization.

This partnership is the first of its kind for MDC. Under its agreement, MDC will exclusively market and promote Payrailz’s digital payments services, including the Payrailz Smart Payment Platform, consumer and business bill pay, account-to-account transfers, peer-to-peer payments and new account opening to its own membership of approximately 70 credit unions, as well as other credit unions located across the United States. The two organizations will also be working together on special events, activities and marketing efforts.

This partnership comes on the heels of the recent launch of CU Payz, a CUSO formed by Payrailz with the help of MDC. In a statement, the two organizations said they think “it is time for credit unions to start working together to improve their technology offerings,” specifically when it comes to digital payments services.

“This is the first exclusive partnership that we have entered into, and one which opens the door to a multitude of additional opportunities for the credit unions that we serve,” MDC President and CEO Jeff Kline said in a statement. “We are excited to work with Payrailz in this capacity and to empower credit unions by connecting them with each other and with innovative payments services for members.”

MDC’s owners pool resources to enable research, develop innovative products and services, create vendor relationships, share knowledge and provide economies of scale to its members. Combined, its owners serve 14.5 million credit union members, hold nearly $206 billion in assets, maintain over 1,800 branch locations across the nation and employ more than 37,000 people.

“MDC has been a great asset to us as we work to provide smarter and more engaging payment experiences to the credit union community,” Fran Duggan, CEO of Payrailz, said in a statement. “The talented professionals at MDC and its owner credit unions have been instrumental in the formation of CU Payz, and we are excited to expand our relationship through this referral agreement. It is past time for credit unions, CUSOs and companies like us to start working together, and we are proud to be making strides toward greater collaboration in our industry.”