Jeff Lawrence Hubbard has joined Middletown-based Liberty Bank as a senior vice president for commercial banking for the Greater New Haven region.

With over 30 years of banking experience, Hubbard was most recently KeyBank’s market president and commercial bank sales leader for Connecticut and western Massachusetts. He supervised KeyBank’s commercial banking business, specialty lending, capital markets and financial services. Prior to that, he was the commercial banking regional vice president at TD Bank, where he managed the daily business activities in the Hartford Region with a focus on small business, commercial lending, municipal finance, not-for-profit, higher education and commercial real estate lending.

“Jeff’s reputation across the region’s banking industry, coupled with his decades of extensive business banking and commercial banking experience in the Greater New Haven market, are integral pieces in our overall success in growing our presence in this important market for us,” David Glidden, president and CEO of Liberty Bank, said in a statement. “Not only is Jeff widely respected for cultivating business relationships, taking care of customers’ banking needs and winning new business opportunities but he is a dedicated, recognizable partner in the non-profit community. I strongly believe they go hand-in-hand in community banking.”

In his new role at Liberty Bank, Hubbard is responsible for business banking development and building commercial relationships in Greater New Haven. He will lead his team in the expansion of commercial, middle market and small business lending.

“We are honored for Hubbard to join us as a valuable member of our team,” Eugene Shugrue, Liberty Bank’s senior executive vice president and chief lending officer, said in a statement. “His customer-driven focus, commercial lending expertise, and longstanding community ties will allow us to expand our footprint, help more clients grow their businesses, and continue to serve our current customers with the highest level of service.”

Hubbard sits on several boards and councils including New Haven’s Shubert Theater, CT Tourism & Convention Board, CT Bankers Association, Gateway Community College President’s Council, and University of New Haven Business School Deans Council. He is also the co-chairman of the CT Business & Industry Association.