Hartford-based Covr Financial Technologies announced that Ron Alexander has been appointed as president and head of innovation.

Alexander comes to Covr with 20 years of e-commerce, life insurance and insurtech experience. He will lead product development, technology development, new business operations, customer service, insurance carrier relationships and enterprise partnerships.

“Ron brings an impressive background in digital insurance and innovation to this role,” Covr CEO Mike Kalen said in a statement. “He is driven by a passion for the customer and driven to innovate processes that are overtly complicated and can now be simplified.  We are very pleased to have Ron lead innovation and operational growth at Covr.”

Founded in 2016, Covr offers a full suite of digital life insurance platforms, tools and planning services for financial institutions, including: Covr Advisor for financial advisors, Covr Consumer for offering insurance products directly to customers financial institutions and Covr Insights for inforce policy management. Covr currently serves over 24,000 financial advisors and 13 million customers across 30 financial institutions including wealth management firms, RIAs, IBDs, banks, credit unions, personal finance apps and P&C agencies.