Synchrony CEO Margaret Keane will step down in April after 10 years leading the Stamford-based financial company.

Keane will become executive chair of Synchrony’s board of directors, and Synchrony’s president, Brian Doubles, will take over as CEO, while also joining the board of directors.

Synchrony’s current chairman, Richard Hartnack, will retire from the board after six years, Synchrony said in a statement. The leadership changes are effective April 1.

“I am incredibly proud of the great business, culture and company we have built at Synchrony. We weathered a challenging operating environment this past year, which is a testament to our best-in-class team,” Keane said in the statement. “With Synchrony in a position of strength, now is the right time to begin this planned leadership transition. Brian has helped build this company every step of the way and is the natural successor to advance our progress and lead Synchrony through the next stage of our journey.”

Synchrony issues private label credit cards and provides other consumer and specialized banking products. Keane has led Synchrony since 2011, when it was called GE Capital Retail Finance. The company was spun off from General Electric in 2014.

Keane joined GE Capital in 1996, according to her LinkedIn profile, and before that spent 16 years at Citibank.

As executive chair, Keane will lead the company’s board and work with Doubles and the Synchrony leadership team, Synchrony said in the statement, adding that she will also continue to represent the company and interact with key stakeholders to help advance Synchrony’s mission.

Doubles has been with Synchrony for 11 years, including as chief financial officer prior to and through its IPO in 2014 and as president since 2019. As president, he has been responsible for company strategy and key growth initiatives.