A commercial development firm focused on hotels has hired a new business development executive.

Waterford Hotel Group, based in Waterford, has hired Brian Erlich as vice president of development. Erlich’s brief includes seeking out both management and investment opportunities. He comes to Waterford after senior positions with companies such as Ensemble Investments, Kimpton Hotels, Viceroy Hotels and Resorts, Secured Capital and Lodging and Leisure Investment Advisors.

“I am honored to join Waterford Hotel Group and to lead their development and growth efforts,” Ehrlich said in a statement. “With more than 35 years of experience and a track record of successfully operating more than 100 hotels in 23 states, representing major brands and independents, Waterford has the capability, stability, and creativity to ensure the success of any hospitality project.”

Ehrlich will be based in San Francisco, the company said, and will help grow its hospitality footprint westward.

“Waterford is well-positioned for growth, and we are pleased to welcome Brian to our executive team,” firm President Michael Heaton said in a statement. “Brian’s extensive industry knowledge and strong relationships will be instrumental in expanding our portfolio.”

Waterford and its affiliates have been involved in developing and operating hotel, gaming and venue properties totaling more than $3 billion since 1986. Waterford Hotel Group is an approved operator for the leading hotel brands and has owned and/or managed more than 100 properties nationwide, ranging from large multi-use projects to small independent inns.