Stamford-based consumer financing company Synchrony has expanded its partnership with technology provider Fiserv Inc. to give small businesses access to Synchrony products and services through the Clover point-of-sale and business management platform.

“The availability of Synchrony’s capabilities and products via the Clover App Market will help Synchrony’s merchants attract more customers and drive more revenue through a broad suite of financing products,” Synchrony said in a statement.

Synchrony said the partnership with Fiserv would help small businesses access payment and financing options for a simpler and more seamless customer experience. Synchrony said it would seek to expand its reach to the portfolio of Clover merchants by being the first company to let Clover merchants accept private label card payments via Clover.

Synchrony clients will also be able to access Synchrony’s product suite, including revolving credit and short-term and long-term installment loans, the statement said, and the partnership between Synchrony and Fiserv will explore other opportunities to cross-sell Synchrony products to existing Clover merchants.

“This strategic partnership deepens Synchrony’s partner ecosystem and reinforces our growth strategy to expand and accelerate innovative product offerings through additional distribution channels,” Michael Bopp, Synchrony’s executive vice president and chief growth officer, said in the statement. “It builds on our momentum to bring our products to merchants faster and leverages Synchrony’s leadership in financing, digital capabilities, and data and analytics. Fiserv is a long-term strategic Synchrony partner, and we’re excited to leverage the point-of-sale innovations driven by Clover to continue to transform the way people purchase while helping merchants grow.”

With the Clover App Market, merchants will be able to view account information, process transactions and download the the Synchrony app in the Clover App Market Merchants using any Clover device.

“Fiserv is committed to making it easier for small businesses to accept a broad range of payment methods, and to helping small business owners manage their business,” Devin McGranahan, head of global business solutions at Fiserv, said in the statement. “Our partnership with Synchrony furthers that commitment by enabling merchants to accept private label card payments via Clover, streamlining the payment process and improving the customer experience.”