Lend Some Money, an East Haven-based finance and technology company that provides a lending platform for real estate investors, has launched a new process for loan applications and opened a seed funding round.

The company said in a statement that the seed round is open to accredited investors and firms interested in LSM’s technology for investors looking to borrow money to fund fix-and-flip, rental, and new construction projects.

“The real estate market is entering a new cycle that we think will create tremendous opportunities for investors,” Steve Kobelski, LSM’s co-founder and CEO, said in the statement. “We are developing game-changing technology and processes to help our clients and partners capitalize on this.”

LSM has a mobile application system and an SaaS platform that lets brokers fund loans.

“Optimizing our application process with a simplified workflow, automated credit pulls, integrated e-signatures, and improved document management for our affiliate lenders has led to an [eight times] increase in customer acquisition since launch,” Kobelski said.