
How’s the Economy? Fed Increasingly Turns to Private Data
The Fed is increasingly recognizing that some privately produced data is nearly as accurate as – and often timelier than – the government reports that it has long depended upon.
The Fed is increasingly recognizing that some privately produced data is nearly as accurate as – and often timelier than – the government reports that it has long depended upon.
For years, Google and Facebook have been showing ads based on a consumer’s online behavior. Now banks, too, want to turn data they already have on consumers spending habits into extra revenue by identifying likely customers for retailers.