These Profit Holes Can Sink Your Business
Most Realtors and investors focus primarily on profits. What typically gets put on the back burner is how expenses and what they’re choosing not to do can cost them way more.
Feeling Stressed Out? Increase Your Productivity Simply by Taking a Break
The type of break you choose has a huge impact on how effective you will be with your clients as well as coping with the challenges you face daily in your real estate business.
Why Marketing Your Listings to Other Agents Still Wins Deals
You have just taken a new listing and plan to market it directly to consumers in print, on the web and on social media. Almost no one, however, has a game plan to market to other agents.
How Top Real Estate Teams Create Customers for Life
There’s an all-out war for consumers between Zillow, Homes.com (owned by CoStar) and the Rocket Companies-Redfin team. But solo agents and agent teams have an ace up their sleeve that can compete against predictive AI and massive ad spending.
Price It Right from the Start: Three Strategies to Avoid Costly Listing Pitfalls
Due to persistent high interest rates and lack of inventory, buyers are still sitting on the sidelines. As a result, it’s more important than ever to price your listings correctly right from the start.
I Have to Sign a Buyer Representation Agreement to See a Property? No Way!
The proposed settlement in the National Association of Realtors’ commission lawsuits has created problems for seller’s agents as well as the more obvious questions buyer’s agents face.
How Buyer’s Agents Can Cut Through the Confusion on Commission Rules
Are you struggling with exactly how to answer your homebuyer clients’ commission questions? The trick is: Keep it simple and explain your value.
These Up-to-the-Minute Strategies Are Getting Results for Realtors
Agents are going from burnt-out to broke. How can you dodge this – and successfully drum up new business now that it seems clear high interest rates will be with us for a while?
Worried About Your Commission? Learn to Show Your Value
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
Buyers’ Agents’ Fate Is Sealed – If They Don’t Prove Their Value
This past week’s ruling in one of the two “bombshell” commission lawsuits and Anywhere Real Estate’s and RE/MAX’s earlier settlements in both cases together form a watershed moment that will ultimately force buyer agents to negotiate their commissions directly with the seller and/or their buyer.
Ways Agents Can Stop Paying for Leads
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
Common Real Estate Questions that ChatGPT Gets Very Wrong
Some in the real estate industry are arguing that AI answers to lead-qualifying and simple questions from buyers and sellers are a far more accurate, dependable and inexpensive than dedicated phone staff. Nothing could be further from the truth.
CT Hospitality Sector Among Big Winners in Q2
New data from the federal Bureau of Economic Analysis shows that the Connecticut hospitality and restaurant sector saw a big change in its growth rate this spring as vaccines took hold.
Is It Time to Stop Writing Buyer Love Letters?
A number of agents in recent months have become adamant that we should all stop our buyers from writing “love letters” to sellers because these letters often violate fair housing laws. They also advised listing agents to avoid presenting any of these letters to their sellers if they receive any from buyers. I disagree with both positions.
Strategies to Accurately Price Your New Listing
Top producers often can correctly price properties without even looking at the comparable sales. Nevertheless, knowing where the property will sell and where to price it to are two entirely different questions.
Ways to Generate Listings in a Low Inventory Market
With a hot spring market fast approaching and few new home listings in sight, many sellers’ agents are struggling to fill their pipelines with homes. Here are some tips that can help.
Hot Real Estate Trends for the New Normal
Amid the backdrop of the pandemic, tremendous disruption and the George Floyd protests, agents across America are getting their first look at what to expect in the “new normal.”
How to Survive Shifts in the Housing Market
The coronavirus pandemic has suddenly filled the housing market with uncertainty. Will hot areas bounce back? Or will everything slip into a slowdown?
Fair Housing Mistakes Are Rampant. Are You Getting It Right?
We all carry unconscious biases. We’re simply more comfortable around people who are like us. Unfortunately, this can find its way into our work lives in insidious ways.
Is Your Brokerage Ready for the Silver Tsunami?
Zillow last month released a report that predicts that over the next 20 years, 27.4 percent of the nation’s owner-occupied homes will come on the market as current owners die or otherwise vacate their homes. Are you prepared to capitalize on this growing trend?
