These Profit Holes Can Sink Your Business
Most Realtors and investors focus primarily on profits. What typically gets put on the back burner is how expenses and what they’re choosing not to do can cost them way more.
Most Realtors and investors focus primarily on profits. What typically gets put on the back burner is how expenses and what they’re choosing not to do can cost them way more.
The type of break you choose has a huge impact on how effective you will be with your clients as well as coping with the challenges you face daily in your real estate business.
You have just taken a new listing and plan to market it directly to consumers in print, on the web and on social media. Almost no one, however, has a game plan to market to other agents.
There’s an all-out war for consumers between Zillow, Homes.com (owned by CoStar) and the Rocket Companies-Redfin team. But solo agents and agent teams have an ace up their sleeve that can compete against predictive AI and massive ad spending.
Due to persistent high interest rates and lack of inventory, buyers are still sitting on the sidelines. As a result, it’s more important than ever to price your listings correctly right from the start.
The proposed settlement in the National Association of Realtors’ commission lawsuits has created problems for seller’s agents as well as the more obvious questions buyer’s agents face.
Are you struggling with exactly how to answer your homebuyer clients’ commission questions? The trick is: Keep it simple and explain your value.
Agents are going from burnt-out to broke. How can you dodge this – and successfully drum up new business now that it seems clear high interest rates will be with us for a while?
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
This past week’s ruling in one of the two “bombshell” commission lawsuits and Anywhere Real Estate’s and RE/MAX’s earlier settlements in both cases together form a watershed moment that will ultimately force buyer agents to negotiate their commissions directly with the seller and/or their buyer.
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
Some in the real estate industry are arguing that AI answers to lead-qualifying and simple questions from buyers and sellers are a far more accurate, dependable and inexpensive than dedicated phone staff. Nothing could be further from the truth.
New data from the federal Bureau of Economic Analysis shows that the Connecticut hospitality and restaurant sector saw a big change in its growth rate this spring as vaccines took hold.
A number of agents in recent months have become adamant that we should all stop our buyers from writing “love letters” to sellers because these letters often violate fair housing laws. They also advised listing agents to avoid presenting any of these letters to their sellers if they receive any from buyers. I disagree with both positions.
Top producers often can correctly price properties without even looking at the comparable sales. Nevertheless, knowing where the property will sell and where to price it to are two entirely different questions.
With a hot spring market fast approaching and few new home listings in sight, many sellers’ agents are struggling to fill their pipelines with homes. Here are some tips that can help.
Amid the backdrop of the pandemic, tremendous disruption and the George Floyd protests, agents across America are getting their first look at what to expect in the “new normal.”
The coronavirus pandemic has suddenly filled the housing market with uncertainty. Will hot areas bounce back? Or will everything slip into a slowdown?
We all carry unconscious biases. We’re simply more comfortable around people who are like us. Unfortunately, this can find its way into our work lives in insidious ways.
Zillow last month released a report that predicts that over the next 20 years, 27.4 percent of the nation’s owner-occupied homes will come on the market as current owners die or otherwise vacate their homes. Are you prepared to capitalize on this growing trend?