Fair Housing Mistakes Are Rampant. Are You Getting It Right?
We all carry unconscious biases. We’re simply more comfortable around people who are like us. Unfortunately, this can find its way into our work lives in insidious ways.
Is Your Brokerage Ready for the Silver Tsunami?
Zillow last month released a report that predicts that over the next 20 years, 27.4 percent of the nation’s owner-occupied homes will come on the market as current owners die or otherwise vacate their homes. Are you prepared to capitalize on this growing trend?
Limit the Cost of the ‘Nibble’ in Negotiations
One of the costliest strategies during a negotiation is what is known as the “nibble.” Everyone knows that “nibbling” on a regular basis can result in a significant weight gain. Many buyers and sellers engage in the “nibble” as a negotiation strategy that can be extremely costly to the other party’s bottom line.
Get More Bang for Your Marketing Buck with Video
Effective marketing has one goal: putting you face-to-face with a buyer or seller who is ready to transact. The best place to begin is building online relationships that will achieve this goal.
Think KW Is Not a Tech Company? Think Again
When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational – they were utterly wrong.
Who Really Pays the Commission?
The so-called “bombshell Moehrl lawsuit,” currently in litigation, is a frontal assault on how commissions are shared on MLSs that forces the industry to face this question head on.
Shorten Your ‘Cycle Time’
Whether it’s the time it takes to generate a lead, convert a lead, take a listing, show buyers property or close a sale, every aspect of the real estate business has a different cycle time.
Five Secrets For Digitally Marketing Your Next Open House
Marketing and converting open house leads is easier than ever and it costs next to nothing.
Perhaps the most shocking finding in the 2016 NAR Profile of Buyers and Sellers was that an open house generates as many closed listing transactions as Realtor.com, Zillow, Trulia, MLS, broker and all individual websites combined!
Is The Online Advertising Model On Its Deathbed?
How would the real estate industry change if its online paid advertising models no longer worked?
Never, Ever Let the Buyer Take Possession Before Closing
There’s a delay that will push closing back to the third of the next month. What harm could come of letting the buyers take possession a few days early?
We Can Make A Difference Together!
As we face one of the most divisive and violent time periods in our history, a time where many feel helpless and that their dreams for the future may never be fulfilled, it can be tempting to give way to the pessimism – don’t!
Dump Your Crystal Ball There’s A Better Way To Predict The Market
At a recent conference, Brad Inman said that he was thinking about buying two more houses. I wanted to stand up and say, “Don’t do it – the next downturn is on the way!” Yes, there are multiple signs the next downturn is around the corner, but what if you could...
Bed, Bath And Price Is Dead
Move over Realtor.com, Trulia and Zillow with your old-fashioned data search tools that rely primarily on bedroom, bath and price. Your days on top of the real estate search heap are numbered. Analytics searches that evaluates lifestyle, affordability and commute time...
Bed, Bath And Price Is Dead
Move over Realtor.com, Trulia and Zillow with your old-fashioned data search tools that rely primarily on bedroom, bath and price. Your days on top of the real estate search heap are numbered. Analytics searches that evaluates lifestyle, affordability and commute time...
Riding The Inspection Roller Coaster
The inspection process during any transaction can be a challenge. Nevertheless, nit-picky inspectors and buyers who believe they should be purchasing a perfect home are lending new meaning to the phrase, “You’ve got to be kidding.” If there was ever a reason for...Sympathy For The Sellers
And now it begins – the landscapers, contractors, the multiple cleaning crews, the trips to the consignment store, the Salvation Army truck and garages so packed with stuff that you can’t park your car inside – and the bills! The cause? Staging. In a recent Inman News...
Feeding The Pipeline
Whether you’re a new agent who would like to start making income right from the start or an experienced agent who is looking for new sources of clients, Bamboo Realty and Barker and Hedges RE/MAX Results have figured out strategies that can help you achieve this goal in your market.
If You Want To Make This Deal, Cut Your Commission
When sellers overprice their property and receive an offer that is exactly where the agent predicted, many will then insist that you cut your commission to make the deal. What can you do to counter their demand?
Did MobileGeddon Just Bury Your Real Estate Website?
Realtors spend millions of dollars every year for their websites and online marketing. In April, Google began using “mobile friendliness” as part of their algorithm for determining search results. If your website is not mobile friendly, you need to take immediate steps to make it so now.
Brag Book Goes Digital
On a recent group coaching call for new agents, one woman asked, “What should I leave behind at my listing appointment? I\’m afraid that if I do all this work that they will give it to another agent and I won\’t get the listing.”
