Bernice Ross
Special To Commercial Record
by Bernice Ross | Nov 7, 2019 | Industry News, Opinion
One of the costliest strategies during a negotiation is what is known as the “nibble.” Everyone knows that “nibbling” on a regular basis can result in a significant weight gain. Many buyers and sellers engage in the “nibble” as a negotiation strategy that can be extremely costly to the other party’s bottom line.
by Bernice Ross | Aug 22, 2019 | Industry News, Residential Real Estate
Effective marketing has one goal: putting you face-to-face with a buyer or seller who is ready to transact. The best place to begin is building online relationships that will achieve this goal.
by Bernice Ross | Jun 13, 2019 | Industry News, Opinion, Residential Real Estate
When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational – they were utterly wrong.
by Bernice Ross | Jun 6, 2019 | Industry News, Residential Real Estate
The so-called “bombshell Moehrl lawsuit,” currently in litigation, is a frontal assault on how commissions are shared on MLSs that forces the industry to face this question head on.
by Bernice Ross | Jul 12, 2018 | Industry News, Residential Real Estate
Whether it’s the time it takes to generate a lead, convert a lead, take a listing, show buyers property or close a sale, every aspect of the real estate business has a different cycle time.
by Bernice Ross | Dec 21, 2017 | Digital Edition, Opinion, Residential Real Estate
Marketing and converting open house leads is easier than ever and it costs next to nothing.
Perhaps the most shocking finding in the 2016 NAR Profile of Buyers and Sellers was that an open house generates as many closed listing transactions as Realtor.com, Zillow, Trulia, MLS, broker and all individual websites combined!
by Bernice Ross | Dec 14, 2017 | Opinion, Residential Real Estate
How would the real estate industry change if its online paid advertising models no longer worked?
by Bernice Ross | Sep 21, 2017 | Opinion, Residential Real Estate
There’s a delay that will push closing back to the third of the next month. What harm could come of letting the buyers take possession a few days early?
by Bernice Ross | Oct 20, 2016 | Opinion, Residential Real Estate
As we face one of the most divisive and violent time periods in our history, a time where many feel helpless and that their dreams for the future may never be fulfilled, it can be tempting to give way to the pessimism – don’t!
by Bernice Ross | Apr 14, 2016 | Uncategorized
At a recent conference, Brad Inman said that he was thinking about buying two more houses. I wanted to stand up and say, “Don’t do it – the next downturn is on the way!” Yes, there are multiple signs the next downturn is around the corner, but what if you could...
by Bernice Ross | Feb 18, 2016 | Residential Real Estate
Move over Realtor.com, Trulia and Zillow with your old-fashioned data search tools that rely primarily on bedroom, bath and price. Your days on top of the real estate search heap are numbered. Analytics searches that evaluates lifestyle, affordability and commute time...
by Bernice Ross | Feb 11, 2016 | Residential Real Estate
Move over Realtor.com, Trulia and Zillow with your old-fashioned data search tools that rely primarily on bedroom, bath and price. Your days on top of the real estate search heap are numbered. Analytics searches that evaluates lifestyle, affordability and commute time...
by Bernice Ross | Dec 31, 2015 | Opinion, Residential Real Estate
The inspection process during any transaction can be a challenge. Nevertheless, nit-picky inspectors and buyers who believe they should be purchasing a perfect home are lending new meaning to the phrase, “You’ve got to be kidding.” If there was ever a reason for...
by Bernice Ross | Nov 17, 2015 | Residential, Residential Real Estate
And now it begins – the landscapers, contractors, the multiple cleaning crews, the trips to the consignment store, the Salvation Army truck and garages so packed with stuff that you can’t park your car inside – and the bills! The cause? Staging. In a recent Inman News...
by Bernice Ross | Oct 13, 2015 | Residential Real Estate
Whether you’re a new agent who would like to start making income right from the start or an experienced agent who is looking for new sources of clients, Bamboo Realty and Barker and Hedges RE/MAX Results have figured out strategies that can help you achieve this goal in your market.
by Bernice Ross | Sep 3, 2015 | Residential
When sellers overprice their property and receive an offer that is exactly where the agent predicted, many will then insist that you cut your commission to make the deal. What can you do to counter their demand?
by Bernice Ross | Jun 18, 2015 | Residential
Realtors spend millions of dollars every year for their websites and online marketing. In April, Google began using “mobile friendliness” as part of their algorithm for determining search results. If your website is not mobile friendly, you need to take immediate steps to make it so now.
by Bernice Ross | Feb 19, 2015 | Uncategorized
On a recent group coaching call for new agents, one woman asked, “What should I leave behind at my listing appointment? I\’m afraid that if I do all this work that they will give it to another agent and I won\’t get the listing.”
by Bernice Ross | Nov 20, 2014 | Uncategorized
Are you undermining your success with unconscious behaviors that are actually hurting your attention and simultaneously diminishing the gray matter in your brain? If you\’re ready to shift to peak performance mode, a few simple tweaks may be all you need.
by Bernice Ross | Jul 24, 2014 | Uncategorized
Do you love real estate so much that you would work in it, even if you weren\’t paid? This seems like a silly question, yet about 50 percent of all agents failed to close a single deal in 2013. What is it that differentiates those who are wildly successful from the rest?