Bernice Ross
Special To Commercial Record
by Bernice Ross | Jun 7, 2024 | Industry News, Opinion, Residential Real Estate, Westchester News
The proposed settlement in the National Association of Realtors’ commission lawsuits has created problems for seller’s agents as well as the more obvious questions buyer’s agents face.
by Bernice Ross | May 16, 2024 | Industry News, Opinion, Residential Real Estate, Westchester News
Are you struggling with exactly how to answer your homebuyer clients’ commission questions? The trick is: Keep it simple and explain your value.
by Bernice Ross | May 2, 2024 | Industry News, Residential Real Estate, Westchester News
Agents are going from burnt-out to broke. How can you dodge this – and successfully drum up new business now that it seems clear high interest rates will be with us for a while?
by Bernice Ross | Apr 19, 2024 | CR Daily, Industry News, Opinion, Residential Real Estate, Westchester News
Buyer’s agent compensation offers seem set to disappear from your local multiple listings service by this summer. And the effects will be wide-ranging.
by Bernice Ross | Nov 2, 2023 | CR Daily, Industry News, Opinion, Residential Real Estate
This past week’s ruling in one of the two “bombshell” commission lawsuits and Anywhere Real Estate’s and RE/MAX’s earlier settlements in both cases together form a watershed moment that will ultimately force buyer agents to negotiate their commissions directly with the seller and/or their buyer.
by Bernice Ross | Sep 21, 2023 | Industry News, Opinion, Residential Real Estate
Before forking over 40 percent of your commission, try working with a few of these ideas to obtain high-quality leads at a fraction of the price you’re currently paying for leads.
by Bernice Ross | May 4, 2023 | Industry News, Opinion, Residential Real Estate
Some in the real estate industry are arguing that AI answers to lead-qualifying and simple questions from buyers and sellers are a far more accurate, dependable and inexpensive than dedicated phone staff. Nothing could be further from the truth.
by Bernice Ross | Oct 4, 2021 | Banking & Lending, CR Daily, Industry News
New data from the federal Bureau of Economic Analysis shows that the Connecticut hospitality and restaurant sector saw a big change in its growth rate this spring as vaccines took hold.
by Bernice Ross | Jul 8, 2021 | Industry News, Opinion, Residential Real Estate
A number of agents in recent months have become adamant that we should all stop our buyers from writing “love letters” to sellers because these letters often violate fair housing laws. They also advised listing agents to avoid presenting any of these letters to their sellers if they receive any from buyers. I disagree with both positions.
by Bernice Ross | Apr 29, 2021 | Industry News, Opinion, Residential Real Estate
Top producers often can correctly price properties without even looking at the comparable sales. Nevertheless, knowing where the property will sell and where to price it to are two entirely different questions.
by Bernice Ross | Mar 25, 2021 | Industry News, Opinion, Residential Real Estate
With a hot spring market fast approaching and few new home listings in sight, many sellers’ agents are struggling to fill their pipelines with homes. Here are some tips that can help.
by Bernice Ross | Aug 13, 2020 | Industry News, Opinion, Residential Real Estate
Amid the backdrop of the pandemic, tremendous disruption and the George Floyd protests, agents across America are getting their first look at what to expect in the “new normal.”
by Bernice Ross | Apr 23, 2020 | Industry News, Opinion, Residential Real Estate
The coronavirus pandemic has suddenly filled the housing market with uncertainty. Will hot areas bounce back? Or will everything slip into a slowdown?
by Bernice Ross | Jan 16, 2020 | Industry News, Residential Real Estate
We all carry unconscious biases. We’re simply more comfortable around people who are like us. Unfortunately, this can find its way into our work lives in insidious ways.
by Bernice Ross | Jan 2, 2020 | Industry News, Opinion, Residential Real Estate
Zillow last month released a report that predicts that over the next 20 years, 27.4 percent of the nation’s owner-occupied homes will come on the market as current owners die or otherwise vacate their homes. Are you prepared to capitalize on this growing trend?
by Bernice Ross | Nov 7, 2019 | Industry News, Opinion
One of the costliest strategies during a negotiation is what is known as the “nibble.” Everyone knows that “nibbling” on a regular basis can result in a significant weight gain. Many buyers and sellers engage in the “nibble” as a negotiation strategy that can be extremely costly to the other party’s bottom line.
by Bernice Ross | Aug 22, 2019 | Industry News, Residential Real Estate
Effective marketing has one goal: putting you face-to-face with a buyer or seller who is ready to transact. The best place to begin is building online relationships that will achieve this goal.
by Bernice Ross | Jun 13, 2019 | Industry News, Opinion, Residential Real Estate
When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational – they were utterly wrong.
by Bernice Ross | Jun 6, 2019 | Industry News, Residential Real Estate
The so-called “bombshell Moehrl lawsuit,” currently in litigation, is a frontal assault on how commissions are shared on MLSs that forces the industry to face this question head on.
by Bernice Ross | Jul 12, 2018 | Industry News, Residential Real Estate
Whether it’s the time it takes to generate a lead, convert a lead, take a listing, show buyers property or close a sale, every aspect of the real estate business has a different cycle time.