On a recent group coaching call for new agents, one woman asked, “What should I leave behind at my listing appointment? I\’m afraid that if I do all this work that they will give it to another agent and I won\’t get the listing.”
Are you undermining your success with unconscious behaviors that are actually hurting your attention and simultaneously diminishing the gray matter in your brain? If you\’re ready to shift to peak performance mode, a few simple tweaks may be all you need.
Do you love real estate so much that you would work in it, even if you weren\’t paid? This seems like a silly question, yet about 50 percent of all agents failed to close a single deal in 2013. What is it that differentiates those who are wildly successful from the rest?
What kinds of posts do you make to your social media pages? Are you constantly talking about yourself, or are you sharing posts that plenty of your friends and followers will “like,” enjoy and share?
Ranking agents based upon algorithms composed exclusively of transactions closed, total production, or the number of “stars,” is about as effective as hiring your real estate agent based upon the question, “Who\’s the prettiest?” Unfortunately, consumers don\’t know the right questions to ask. It\’s our job to educate them.
Everyone knows that a “picture is worth a thousand words.” Depending upon the price point of your listings, the right pictures can translate into thousands of commission dollars as well.
Are you superstitious? What about your clients? While it may seem odd, honoring the cultural beliefs and superstitions that others hold not only builds connection – it can also help you close more deals as well.
What keeps listings from selling? In most cases, it’s the price, but it can also be due to a host of factors over which you as the listing agent have little control. What steps can you take to make sure that your listings will end up in the “sold” column rather than the “expired” column?
There’s an old saying that it’s best to be the first-born child, second spouse, and the third listing agent. Whose fault is it when a property doesn’t sell?
If there is piece of chocolate on your desk, how long before you pick it up and eat it? If you’re like most people, the chocolate definitely won’t last until the end of the day. The question is, how can you become equally irresistible?
You just presented a very low offer and one of the sellers goes ballistic. How do you respond – “fight, flight or freeze?”
Are you clinging to old marketing strategies that no longer work in today’s market? If so, it’s time to inject some creativity into your marketing efforts and make every marketing dollar count.
At Agent Reboot in New York City, Matthew Shadbolt of the Manhattan-based Corcoran Group and Jim Marks of VirtualResults.net outlined the online and offline challenges agents face today as they attempt to market their listings and their businesses. The most difficult challenge is, “It’s never been easier to be average.”
As the market heats up, new discount commission models are coming back into the market. What can you do to demonstrate the value you bring to the transaction that will also generate a full commission for you?
What are the correlates of “new agent” success? Two studies from the Texas Association of Realtors reveal intriguing results for both new agents and those who hire, manage and train them.
At the National Association of Realtors’ annual conference, Wells Fargo economist Mark Vintner and NAR Chief Economist Lawrence Yun shared their takes on what’s in store for the real estate industry in 2013. As you make your plans for the upcoming year, heeding their advice can give you a huge competitive edge.
Do you take the time to interview your buyers before you take them out to look at property or do you just load them into your car and hope for the best? If you’re not digging into what matters most to your buyers, you are costing you and your business valuable time and money.
What are your New Year\’s resolutions for 2011? If one of your resolutions is to make more money, a great place to begin is by expanding what is working and by dumping any activity that is losing money.

As part of the attempt to reduce deficit spending, the leaders of a White House deficit reduction commission had recommended scaling back the mortgage interest deduction.

To stay competitive today, you must constantly adapt to new technologies. Fax machines, car phones, voicemail and computer-based multiple listing services were all major game-changers. There\’s another major game-changer afoot that will forever alter how we do business.

